JBT Marel is introducing a new subscription-based software model, offering food processors a more flexible, lower-risk way to access food processing software solutions.
As businesses continue to accelerate their digital transformation, the way software is delivered—and paid for—is evolving. Traditionally, software required a significant upfront investment, with licenses purchased individually and support managed separately. This approach often created barriers to adoption and slowed down innovation.
The new subscription model changes that.
Instead of a large capital expenditure, customers pay a recurring fee (OPEX) that bundles everything needed to successfully run and scale their software: licenses, support, training, and regular upgrades. The result is faster approvals, lower upfront costs, and a solution that adapts to real operational needs.
Flexibility is at the core of the model. Every 12 months, customers can review their setup—adding new solutions as operations grow or removing those that are no longer needed. This ensures businesses only pay for what they use, while staying ready to scale when opportunities arise.
Subscription also introduces a stronger support ecosystem. Customers gain access to:
The feedback we’ve received since introducing the subscription model has been overwhelmingly positive—many customers simply say, ‘it’s about time.’
Zarko Minic Códova, Software Key Account Manager
JBT Marel
By combining flexibility with embedded support, the subscription model helps customers adopt software faster, optimize performance, and continuously evolve their operations.
What’s the difference between perpetual and subscription?
With perpetual licensing, you purchase the whole license portfolio upfront — a significant capital outlay with limited ongoing support included. With subscription, you pay a recurring fee that covers your licenses, embedded services, and support for as long as you use it.
|
|
Subscription |
Perpetual |
|
Cost type |
OPEX |
CAPEX |
|
Licenses |
Bundled and rented |
Purchased outright and in full |
|
Support |
Embedded and included |
Separate agreement |
|
Flexibility |
Scale up or down annually |
Fixed |
|
Upgrades |
Annual, included |
Additional Cost |
Your subscriptions bundle the software licenses of the product you purchase and everything you need to make digital migration effective and efficient:
Why is JBT Marel Software moving to subscription?
To better support customers in their digital journey and enable closer, ongoing collaboration.
Reach out to learn how a software subscription can support your operation.
Our dedicated team is here to help and answer any questions you may have. Please complete the form, and we’ll get back to you as soon as possible. We look forward to hearing from you.